According to Robin Landa in her book Graphic Design Solutions, “a logo is the single graphic design solution that will be part of every other brand design solution.” It provides a visual identity for your company, organization, or brand. Logos can be abstract (think of the Nike swoosh) or literal (think of Target and their bulls-eye design ). I tend to lean towards the latter. For this potential boxed-food brand we wanted to present style and taste (no pun intended) focused towards a male audience.

If you need help with your logo design, feel free to contact me.