Typography is everywhere. Just look around. Books, signs, packaging, and television all use type to accentuate their message.
“If you remember the shape of your spoon at lunch, it has to be the wrong shape,” said Adrian Frutiger about typography. “The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page… When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.”
By incorporating strong typography habits, your designs will have much more impact.